ETHICS IN THE WORKPLACE

Discerning the appropriate from the inappropriate in the workplace is getting increasingly tough, as the line separating the two keeps blurring.



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Ethics, derived from the Greek word "ethos" meaning character. Traits constituting good ethics and character: Honesty, Respect, Integrity,Professionalism  .

It seems like a long time ago when ethical behaviour was the unspoken reality of any conscientious business. There was never a set code of conduct, ethical behaviour lived a sublime existence, ingrained solidly into every decision that was taken.

Aspects related to righteousness of behaviour in business have moved into the Gray area now, with everyone following their own interpretation of  "right" and "wrong". As morality keeps spiralling out of control, it is time to get back to basics, and indulge in some retrospection.

Understanding ethics in the workplace is of out most importance, as the congregation of people from myriad strata and cultures make the environment volatile and subject to unnecessary differences, which can hamper productivity and lead to irreparable damages.

http://www.employee-motivation-skills.com/ethics-in-the-workplace.html

Lets say you are a public relations practitioner and have been assigned to write a report about a tender that was issued by your boss to a specific company and your boss has accepted bribery from that company in order to be granted the tender. How would you go about conducting this report? Would you be loyal to your boss or stand for the truth?

The Changing Face of PR

The general consensus is that public relations services include the standard offerings of dealin with the media , strategy an geneal client management and dafting of media releases; with he aim of building mutually bneficial relationships between the public and organisations.However with the fast growing digital environment and budget constraits, we are moving into an era where clients prefer having all thier marketing and PR needs met under one roof.

It is more convenient (financially and operationally) to pay a single service provider to manage all aspects of a company's PR strategy - traditional and online activity and marketing- han paying multiple agencies. Many PR agencies have latched onto this trend by expanding thier service offerings with an equal balance of traditional online PR, in order to give th best service and retain thier clients.http://www.amazon.com/books/dp/0978918207

PR angencies should strive to bring these services under one roof, if they want to become indespensable to existing and future clients.

How to do this:

1. They should assess thier current offerings 
2. They should assess existing client's business needs and do a gap analysis
3. They should look at curent and future trends

The findings should be able to highlight any areas that may be lacking. These are but to take to ensure that clients needs are met. Adjusting may not be easy but it will be well worth it in the long run. Times are tough and when the tough gets going, the going gets digital.