Monday, 19 August 2013

The Changing Face of PR

The general consensus is that public relations services include the standard offerings of dealin with the media , strategy an geneal client management and dafting of media releases; with he aim of building mutually bneficial relationships between the public and organisations.However with the fast growing digital environment and budget constraits, we are moving into an era where clients prefer having all thier marketing and PR needs met under one roof.

It is more convenient (financially and operationally) to pay a single service provider to manage all aspects of a company's PR strategy - traditional and online activity and marketing- han paying multiple agencies. Many PR agencies have latched onto this trend by expanding thier service offerings with an equal balance of traditional online PR, in order to give th best service and retain thier clients.http://www.amazon.com/books/dp/0978918207

PR angencies should strive to bring these services under one roof, if they want to become indespensable to existing and future clients.

How to do this:
  1. They should assess thier current offerings 
  2. They should assess existing client's business needs and do a gap analysis
  3. They should look at curent and future trends

The findings should be able to highlight any areas that may be lacking. These are but to take to ensure that clients needs are met. Adjusting may not be easy but it will be well worth it in the long run. Times are tough and when the tough gets going, the going gets digital.
Posted by at
Labels: ,

19 comments:

  1. JACKIE MGWENYA19 August 2013 at 08:01

    I agree with you on that , that means organisations has to adapt to the new changes which occurs to the environment in which they operate.

    ReplyDelete
    Replies
    1. Unknown23 August 2013 at 02:54

      true and with that they get to save alot of money because they need not hire alot of people to do all those tasks or rather different companies for that matter.

      Delete
  2. Kamohelo Moabi19 August 2013 at 08:12

    I fully concur with you motion, it is of paramount importance that organisation adapt and adopt to the current ways of doing business.

    ReplyDelete
    Replies
    1. Unknown23 August 2013 at 02:55

      With adaptation to the environment surrounding comes alot of success

      Delete
  3. Nthabiseng Tanga19 August 2013 at 09:43

    It is true and it is unfortunate that a lot of companies do not realise all of this and how important it is for them.

    ReplyDelete
    Replies
    1. Unknown23 August 2013 at 02:56

      Those are the companies that keep on loosing more and more money. What do you think can be done to be able to keep those companies informed about such opportunities?

      Delete
  4. Khanyi Matiwana19 August 2013 at 11:01

    I definitely agree...PR agencies should work really hard at making sure their roles are valued in companies, and to do that they need to adapt.

    ReplyDelete
    Replies
    1. Unknown23 August 2013 at 02:58

      Its unfortunate that it takes a business to lose its clients to be able for it to change its way of doing things

      Delete
  5. Unknown20 August 2013 at 04:33

    I do not agree with the idea because people are already thinking marketing and PR is the same thing, having them all in one roof is just adding petrol to the fire(perception). I also think as practitioners one day we will end up working as marketers than PRPs because there is no thin line whatsoever.

    ReplyDelete
    Replies
    1. Unknown23 August 2013 at 03:02

      But then this is not really about the general public now is it? Its has more to do with the company and its needs. People working in big organisations are believed to be educated and they surely do know the difference between the 2. I do agree that there is a knowledge gap but with todays technology you can never go wrong

      Delete
  6. Mulanga Masutha20 August 2013 at 05:39

    im strongly in agreenment with you, and in addition to what has already been said,A detailed communication strategy is one that includes both traditional media and new media or digital in order to effectively reach out all relevant stakeholders with ease

    ReplyDelete
    Replies
    1. Unknown23 August 2013 at 03:03

      In this way, an organisation's clients will in the end be satisfied.

      Delete
  7. Unknown26 August 2013 at 06:57

    True... Organisations need to move with times in order know what their clients need and want. They need to adapt to new changes and the challenges they may face in the future.

    ReplyDelete
  8. Unknown27 August 2013 at 04:48

    Well said, digital media is the future and as future PRP's we have to move with times so that we can be able to sustain our clients.

    ReplyDelete
  9. PM Molokwane27 August 2013 at 04:57

    True that....PR agencies should work at all best and make sure that the company image is been reckoned

    ReplyDelete
    Replies
    1. Unknown27 August 2013 at 05:09

      Not just the image though, but to save the company money too

      Delete
  10. Steven Mashala27 August 2013 at 05:13

    Organisations have to adapt to the laws and regulations because this things are forever changig.

    ReplyDelete
  11. Unknown27 August 2013 at 06:19

    Which laws and regulations exactly because pr is dynamic and its forever changing

    ReplyDelete

Subscribe to: Post Comments (Atom)